Mach Dich zur Marke
Am Anfang einer jeden Marke, insbesondere, wenn man "seine" Personenmarke erstellen möchte steht eine Vision. Sie ist eine Grundvorraussetzung, denn sie legt fest, wo die Reise hingeht bzw. wo die Reise einmal enden soll. Gleichzeitig müssen Werte definiert werden, denn die Werte sind das was "Dich" sprichwörtlich wertvoll macht. Also die Gründe, warum ein Kunde zu Dir kommen soll. Stell Dir die Fragen: Was ist Dein Spezialgebiet? Was Unetrscheidet mich von anderen Tierärzten
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